Social Psychology

The Social Psychology research group studies social perception and regulation of intergroup relations, i.e., how people’s perceptions of society and their place in it impact personal decisions and social dynamics, both in real and virtual spaces.

In the context of intergroup relations, we explore how social identities are formed and how complex identities, such as those of children from mixed marriages, impact communication between groups with a history of hostility. Our research also examines prejudice toward minority groups, including human-animal relations, biases in collective historical narratives, as well as political behavior, the adoption of extremist beliefs, political polarization, and radicalization.

Our research on irrational beliefs examines conspiracy theories, pseudoscientific beliefs, and supernatural beliefs, exploring their interrelations – specifically, whether they form a syndrome – and its unique characteristics (e.g., whether such a syndrome tolerates internally contradictory beliefs). Although these beliefs may seem harmless at first glance, they can significantly impact health-related decisions (e.g., disregarding medical recommendations, turning to unverified practices, hesitating about vaccination), intergroup relations (reinforcing stereotypes and prejudices), and social engagement (volunteering, voting, petitions, protests).

Our goal is to understand the psychological mechanisms behind the adoption of these beliefs, and their individual and societal consequences, and to test strategies for reducing their negative impact.

In our research, we employ a multi-method approach, ranging from laboratory experiments to studies on representative samples and cross-cultural surveys. We also conduct secondary data analysis (content analysis, systematic reviews, and meta-analyses) and combine quantitative and qualitative methods. We foster multidisciplinary collaboration, both within psychology (e.g., across social, health, clinical, and personality psychology) and across disciplines (e.g., psychology, education, history, and archaeology).

Keywords: social perception, intergroup relations, social identities, prejudice, irrational beliefs, conspiracy theories, health behavior, political behavior

Research Line Lead: Iris Žeželj

  1. Branković, M. (2021). What we eat is who we are: The role of ethnic attachment as an ideological base of animal exploitation. Anthrozoös, 1-18. https://doi.org/10.1080/08927936.2021.1898216
  2. Ivanović, J., Stanković, B., & Žeželj, I. (2024).  When Our History Meets Their History: Strategies Young People in Serbia Use to Coordinate Conflicting Majority and Minority Narratives. European Journal of Social Psychology, https://doi.org/10.1002/ejsp.3119
  3. Lazić, A., & Žeželj, I. (2021). A systematic review of narrative interventions: Lessons for countering anti-vaccination conspiracy theories and misinformation. Public Understanding of Science, 30(6), 644-670. https://doi.org/10.1177/09636625211011881
  4. Lazić, A., Kalinova, K. N., Packer, J., Pae, R., Petrović, M. B., Popović, D., Sievert, D. E. C., & Stafford-Johnson, N. (2021). Social nudges for vaccination: How communicating herd behaviour influences vaccination intentions. British Journal of Health Psychology, 26(4), 1219–1237. https://doi.org/10.1111/bjhp.12556
  5. Lazić, A., Petrović, M. B., Branković, M., & Žeželj, I. (2023). Quick natural cure-alls: Portrayal of traditional, complementary, and alternative medicine in Serbian online media. Collabra: Psychology, 9(1). 82189. https://doi.org/10.1525/collabra.82189
  6. Levy, A., Žeželj, I., Branković, M., Dusanic, S., van Zomeren, M., Saguy, T., & Halperin, E. (2019). Complex social identities and intergroup relations. Social psychology. 50(3), 201-206. https://doi.org/10.1027/1864-9335/a000379
  7. Lukić, P., & Žeželj, I. (2024). Delineating between scientism and science enthusiasm: Challenges in measuring scientism and the development of novel scale. Public Understanding of Science, 33(5), 568-586. https://doi.org/10.1177/096366252312179
  8. Ninković, M., & Žeželj, I. (2022). Boundaries to the gateway effect: Perceived dual identity integration shapes the role of biculturals in inter-ethnic relations. Self and Identity, 21(3), 278-298. https://doi.org/10.1080/15298868.2021.1902385
  9. Petrović, M., & Žeželj, I. (2023). Both a bioweapon and a hoax: The curious case of contradictory conspiracy theories about COVID-19. Thinking & Reasoning, 29(4), 456-487. https://doi.org/10.1080/13546783.2022.2088618
  10. Žeželj, I., Milošević-Đorđević, J., Van Niekerk, J., & Pavlović, Z. (2020). How to address the caveat of avoiding direct contact: Reducing prejudice towards gay and lesbian people in five Balkan countries. The Journal of Social Psychology, 160(2), 190-203. https://doi.org/10.1080/00224545.2019.1611531